Developing a branding strategy and identity is a vitally important process. Acting as the face of your company, how your business is branded can have a significant effect on the success of a product or service. There are countless elements that go into creating a logo and brand identity, from the fonts, to the colors, [...]
The NFL season is coming to an end and the biggest night on television will soon be upon us. This legendary night means good food, friends, and the always hyped Super Bowl commercials that dominate conversations in classrooms and offices around the country. Infamous for outrageously expensive advertising placements and extraordinary commercial productions, the idea [...]
From Facebook, to Twitter, Flickr, Youtube, Google +, and many more; it’s becoming increasingly apparent that social media’s are going to govern the future of Internet navigation. Allowing for mass, instantaneous communications, the benefits of social networking are seemingly endless. With that being said, the mismanagement of these communications avenues can develop into a marketing [...]
As we officially transition into an election year, it’s coming to the point in time that avoiding pre-election propaganda is virtually impossible. As the Republican primary progresses and candidates continue to fall by the wayside, more targeted strategies will begin to emerge. The question then becomes; how are these candidates going to market their campaigns? [...]
It’s that time of year to stock up on the beloved Coca-Cola holiday cans. A collection of all different varieties; from the polar bears to old Saint Nick tipping back a bottle of his favorite carbonated beverage, the purposefully designed cans have become an icon of the holiday season. This year, however, The Coca-Cola Company [...]
With drastic changes in temperature and weather of late, I became reassured that it is definitely fall in Cincinnati. The presence of fall means many things, but one event in particular. Thanksgiving. Being able to enjoy time with family, watch football all day, and devour unhealthy amounts of delicious food makes this one of the [...]
What makes a consumer spend 50 thousand dollars on a Mercedes when they can spend half that and get the same technology and luxuries out of a Hyundai? What makes a family on a budget spend $10 paper towels when they can spend less than half on the store brand? Although selling your product to [...]
Each year social media and the strength of social networking continue to grow, but in 2011 we got a feel for how powerful these popular communication platforms truly are. From highly profitable marketing campaigns, to the spark of nationwide revolutions, 2011 proved to be a year to remember for social media giants. At this point, [...]
Over the past several decades, the evolution of the Internet has spurred the dynamic growth of numerous industries, including social media, ecommerce shopping, search engines, etc. Along with access to these great new resources, a much more controversial and damaging industry was able to sneak through the cracks and take off. This would be the [...]
