It’s important to set up measureable goals to achieve with your social media campaign. You will need to decide on some objectives that are measurable, so that you will know if your campaign is successful or not.
Some examples of measurable objectives are:
increase sales by $500,000 by the end of the current quarter
increase the number of inbound [...]
Social Media is quickly becoming an important component to Search Engine Optimization efforts. Entries on social networking sites are now being indexed by Google, both positive and negative. These entries can be made by anyone, your competitors, customers or potential customers and can compete with your own Search Engine Optimization efforts. It’s important to both monitor [...]
Flickr is quickly becoming a popular online marketing tool. It allows companies to market their products through a visually appealing medium. It can help you generate traffic to your website and ensure that your website ranks higher on the major search engines like Google, Yahoo! and Bing.
Flickr is owned by Yahoo and Yahoo continues to [...]
The following are some basic tips that I have learned over the years from setting up online shopping carts for clients and helping them to make their online shopping carts more profitable.
Avoid intro movies or minimize the use of movies. You will lose many potential customers right off the bat, if they do not want [...]
I was assisting a client today with selecting keyword phrases for her Search Engine Optimization campaign. The client had a very good question about keyword selection. The question was, “should I select my keywords based solely on search volume?”
The answer depends on your goal, if your goal is to drive as much traffic as humanly [...]
If you are like millions of other people, you get bombarded everyday with spam advertisements, on-line advertisements, radio, TV, billboard, etc. If you are an advertiser, how do you get your message through all of the advertising clutter out there? You need to provide you clients/potential clients with information or tools that they actually want [...]
One of the biggest benefits to Search Engine Optimization is gaining an online presence for your business. Ranking prominently in search engines gives the perception of credibility and builds trust in your web viewers. The more indexed web pages your company has the greater the visibility of your brand and an optimized web site provides [...]
Managing a social networking marketing program can be easier if you use the right ingredients and tools. Listening to what your customers are saying – whether they like or dislike your products or services and whether they are advocates, evangelists or detractors, listening is the first step in understanding how your brand is being perceived. [...]
When creating a web site for an established brand, we consider existing variables such as; typefaces, colors, differentiation, target audience, your brand promise and overall brand integration as our starting point. We evaluate the existing brand elements and brainstorm on how we can use these elements to make a smooth transition to the web. Some [...]
Social networking is the fastest growing segment of the Internet right now. Social networks are the highest-traffic category of web sites. Social networking is diluting mass marketing advertising. Large corporations can no longer count on broadcasting their messages to consumers. The word-of-mouth method that was previously prevalent before broadcasting became the norm is back. When [...]
