While planning this year’s trip to the Annual Women Owned Business Enterprise Conference in Orlando and a family trip to Disney World, I found myself wondering, is “I’m Going to Disney World!” the most famous long-standing advertising slogan? When the … Read More
Posted in Woman Owned Design Agency
I attended my first Women’s Business Enterprise Conference last week. It was a great experience. I was impressed with how smooth and organized everything was. I have been working and going to business conferences for about 20 something years and … Read More
Tonight was a great night to be driving from Cincinnati to Pittsburgh. Dry, cool weather and no traffic, couldn’t ask for anything better than that! I feel like tonight begins a new journey for Pixels & Dots. I am here … Read More
Posted in Advertising, Branding, Marketing Strategy
Earlier this week, on Wednesday April 18, 2012, Google announced changes to their ad metrics by adding a gross rating point equivalent and setting the ad impression standard to at least 50% visible for one second. Here is a link … Read More
Posted in Advertising, Branding
Kraft Foods brand, Trident is rolling out new ads which are focusing more on consumers emotions which is a big switch from their tried and true functionality based advertising campaigns. The Trident Brand is well known for promoting their product … Read More
Have you checked your TweetDeck lately? Are your Google Alerts sending you vital information about your competition? Have you downloaded the new Pinerly Pinterest Analytics tool? Tools such as the above mentioned ones can assist you with gauging how well … Read More
Posted in Advertising, Branding, Marketing Strategy, Social Networking
Signage has always been about grabbing attention and awareness, but as the number of brands increase, the need for better, more targeted and more interactive signage has also increased. Over the years we have seen signage evolve. Outdoor signage was … Read More
Posted in Social Networking
It’s no secret that the housing market around the country has been hurting since 2008. With home owners fighting underwater mortgages and struggling to pay the monthly bills, one California based company came up with a creative solution to reduce … Read More
Posted in Advertising, Branding, Marketing Strategy
The marketing and advertising industry is constantly evolving; producing fresh ideas to present to consumers and efficient ways to reach the largest audience while keeping the budget under control. Since the early to mid 2000’s marketers have been faced with … Read More
Search Engine Optimization has become a major marketing strategy over the last decade; a method used to increase company visibility and drive improved website traffic. SEO is no easy task however. Search engine leaders Google, Bing, and Yahoo make frequent, … Read More
