The highly anticipated annual media blitz, that is, the Super Bowl commercials have been aired for the estimated 110+ million viewers (not to mention the thousands upon thousands of online viewers) and consumer reviews are ranging across the spectrum. For … Read More
Posted in Advertising, Branding, Marketing Strategy, Social Networking
Television commercials, radio placements, billboards, sponsorships, and public events are all effective, yet expensive ways to advertise a company or product. So how can a brand greatly reduce media spending, yet still generate a premium rate of consumer impressions? Social … Read More
