I was assisting a client today with selecting keyword phrases for her Search Engine Optimization campaign. The client had a very good question about keyword selection. The question was, “should I select my keywords based solely on search volume?” The … Read More
Posted in Marketing Strategy
If you are like millions of other people, you get bombarded everyday with spam advertisements, on-line advertisements, radio, TV, billboard, etc. If you are an advertiser, how do you get your message through all of the advertising clutter out there? … Read More
Posted in Social Networking
Managing a social networking marketing program can be easier if you use the right ingredients and tools. Listening to what your customers are saying – whether they like or dislike your products or services and whether they are advocates, evangelists … Read More
Posted in Branding
When creating a web site for an established brand, we consider existing variables such as; typefaces, colors, differentiation, target audience, your brand promise and overall brand integration as our starting point. We evaluate the existing brand elements and brainstorm on … Read More
Posted in Social Networking
Social networking is the fastest growing segment of the Internet right now. Social networks are the highest-traffic category of web sites. Social networking is diluting mass marketing advertising. Large corporations can no longer count on broadcasting their messages to consumers. … Read More
Posted in Branding
When customers are searching for products or services across a variety of sites in a competitive market, decisions about a site’s professionalism are often made within 10 seconds of viewing the home or landing page. In this brief time customers … Read More
Posted in Branding
In recent years, it has become more difficult to reach audiences. Advertising mediums have become increasingly fragmented. People are bombarded every day with thousands of advertising messages. With these changes, branding has become a more crucial factor in the success … Read More
Posted in Search Engine Optimization
Many traditional forms of advertising, such as, phone book and printed directories, are fading out. More and more people are searching online, via search engines. Therefore, advertising dollars, previously used on these types of printed advertising should now be pumped … Read More
Posted in Search Engine Optimization
You worked very hard to build a great web site. You spent many hours pondering over the copy, colors, and images. You worked hard to get everything just right and it’s finally finished. Or is it? You can have the … Read More
Posted in Branding
A strong brand identity can make your business stand out from the crowd. People are bombarded everyday with thousands of marketing and advertising messages. They are receiving messages from the television, radio, billboards, internet, and cell phone. Having a brand … Read More
