Selling the Brand Value
What makes a consumer spend 50 thousand dollars on a Mercedes when they can spend half that and get the same technology and luxuries out of a Hyundai? What makes a family on a budget spend $10 paper towels when … Read More
Author Archives: Angela
Social Media – A Year in Review
Each year social media and the strength of social networking continue to grow, but in 2011 we got a feel for how powerful these popular communication platforms truly are. From highly profitable marketing campaigns, to the spark of nationwide revolutions, … Read More
How SOPA is Trying to Clean Up Piracy
Over the past several decades, the evolution of the Internet has spurred the dynamic growth of numerous industries, including social media, ecommerce shopping, search engines, etc. Along with access to these great new resources, a much more controversial and damaging … Read More
Posted in Social Networking
Living Up to the Brand
Six NBA Championships. Five NBA Most Valuable Player awards. 14 All-star Game selections. Ten NBA scoring titles. Two Slam Dunk Contest championships. Naismith Memorial Basketball Hall of Fame Inductee. One brand. I am talking about Michael Jordan, arguably the greatest … Read More
A Key to Controlling your Company’s Image
Have you ever been scrutinized for something that was not your fault or out of your control? Even if you inadvertently made a mistake, how far should that scrutiny follow you? Well in today’s digital age, this insistent criticism (rightfully … Read More
The Cost of Re-Branding
As most people have experienced through an overexposure to television, radio, and Internet marketing, ongoing campaigns can become stale in our minds quickly. Companies spend millions upon millions of dollars in search of the next hit branding strategy, only for … Read More
Posted in Advertising, Branding, Marketing Strategy, package design
Advertising that Speaks for Itself
If you haven’t noticed, the holidays have come early this year. From malls across the country to commercials flooding our television screens, the seasonal décor and holiday advertisements are in full effect. In fact, I even noticed holiday shopping commercials … Read More
Building brand identity
When it comes to building your brand identity, your customers care about much more than just the numbers. Yes, of course the success and stability of your company are important, but customers want to feel that they can trust on … Read More
QR Codes – The Latest Method To Spread MalWare
What is QR Code? If you don’t know what one is by name, I bet you would recognize one if I put one in front of you. This newer form of technology has been a major innovation, and with the … Read More
Why Must I Blog?
I was in the car driving home from work, listening to music and trying to unwind when the stoplight ahead turned yellow, and shortly after turned again to red. Coasting in the midst of the overly congested five o’clock chaos, … Read More