In a previous post, I talked about banner advertising as being an good channel for building presence throughout the Internet. Banner advertising is basically placing up a banner ad or a graphic design photo ad on another persons website which has lots of traffic. We can offer professionally designed ads for you to place for your campaigns.
Banner advertising can be a great strategy to try. Banner ads are often sold based on impressions. An impression is basically when one person lands on the same page which has your ad and gets exposure to your ad.
There are many things you can do to test which banner designs have higher click through rates. In simple terms, a click through rate is the percentage of clicks you get from the impressions. The more the clicks, the more traffic your funneling to your site which can increase sales.
To find out more about how we can help you and your business with advertising, contact us about our Cincinnati advertising services.