You worked very hard to build a great web site. You spent many hours pondering over the copy, colors, and images. You worked hard to get everything just right and it’s finally finished. Or is it? You can have the best web site, but it won’t matter if no one can find it buried beneath millions of other web sites on the search engines.
If you built your web site with Pixels & Dots, you are lucky, because, your web site is already search engine friendly. If you didn’t build your web site with Pixels & Dots, then don’t worry, we can fix it.
If your web site is already search engine friendly, then you will need to start thinking about what words people will be typing in to search engines to try to find your products or services. You can also use Google sktool to get keyword ideas. There is no point in optimizing your web site for keyword phrases that no one is using, so this is a key step in the process.
Rise above…
In order for your web site to rise above the millions of other web sites in the search engines, you or your web developer will need to refine your page titles, meta tags, alt tags, h1 tags and body copy to be in alignment with the keyword phrases you have chosen. Depending on how competitive your industry is, how long your web site has been in existence, how many incoming links you have, and how search engine friendly your web site is; you could start seeing results as early as 1 week after initial optimizing.
Tags: marketing-strategy, Search Engine Optimization, web design