Developing a branding strategy and identity is a vitally important process. Acting as the face of your company, how your business is branded can have a significant effect on the success of a product or service. There are countless elements … Read More
Posted in Advertising, Branding, Marketing Strategy
The NFL season is coming to an end and the biggest night on television will soon be upon us. This legendary night means good food, friends, and the always hyped Super Bowl commercials that dominate conversations in classrooms and offices … Read More
Posted in Advertising, Marketing Strategy, Social Networking
From Facebook, to Twitter, Flickr, Youtube, Google +, and many more; it’s becoming increasingly apparent that social media’s are going to govern the future of Internet navigation. Allowing for mass, instantaneous communications, the benefits of social networking are seemingly endless. … Read More
Posted in Advertising, Marketing Strategy, Social Networking
As we officially transition into an election year, it’s coming to the point in time that avoiding pre-election propaganda is virtually impossible. As the Republican primary progresses and candidates continue to fall by the wayside, more targeted strategies will begin … Read More
Posted in Advertising, Branding, Marketing Strategy
It’s that time of year to stock up on the beloved Coca-Cola holiday cans. A collection of all different varieties; from the polar bears to old Saint Nick tipping back a bottle of his favorite carbonated beverage, the purposefully designed … Read More
Posted in Advertising, Branding, Marketing Strategy
What makes a consumer spend 50 thousand dollars on a Mercedes when they can spend half that and get the same technology and luxuries out of a Hyundai? What makes a family on a budget spend $10 paper towels when … Read More
As most people have experienced through an overexposure to television, radio, and Internet marketing, ongoing campaigns can become stale in our minds quickly. Companies spend millions upon millions of dollars in search of the next hit branding strategy, only for … Read More
Posted in Advertising, Branding, Marketing Strategy, package design
If you haven’t noticed, the holidays have come early this year. From malls across the country to commercials flooding our television screens, the seasonal décor and holiday advertisements are in full effect. In fact, I even noticed holiday shopping commercials … Read More
When it comes to building your brand identity, your customers care about much more than just the numbers. Yes, of course the success and stability of your company are important, but customers want to feel that they can trust on … Read More
What is QR Code? If you don’t know what one is by name, I bet you would recognize one if I put one in front of you. This newer form of technology has been a major innovation, and with the … Read More
