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	<title>Pixels &#38; Dots &#187; Branding</title>
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	<description>Pixels &#38; Dots a Cincinnati, Ohio Web Design Agency</description>
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		<title>Turn a Reduced Marketing Budget into Increased Visibility?</title>
		<link>http://blog.pixelsanddots.com/turn-a-reduced-marketing-budget-into-increased-visibility/</link>
		<comments>http://blog.pixelsanddots.com/turn-a-reduced-marketing-budget-into-increased-visibility/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 17:40:38 +0000</pubDate>
		<dc:creator>Jay McDonald</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://blog.pixelsanddots.com/?p=609</guid>
		<description><![CDATA[Television commercials, radio placements, billboards, sponsorships, and public events are all effective, yet expensive ways to advertise a company or product.  So how can a brand greatly reduce media spending, yet still generate a premium rate of consumer impressions?  Social media.  The solution may be a commonly utilized strategy, but to effectively reduce media spending [...]]]></description>
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		<title>Branding: Turning Heads or Turning Away Customers</title>
		<link>http://blog.pixelsanddots.com/branding-turning-heads-or-turning-away-customers/</link>
		<comments>http://blog.pixelsanddots.com/branding-turning-heads-or-turning-away-customers/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 22:25:11 +0000</pubDate>
		<dc:creator>Jay McDonald</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[package design]]></category>

		<guid isPermaLink="false">http://blog.pixelsanddots.com/?p=591</guid>
		<description><![CDATA[Developing a branding strategy and identity is a vitally important process.  Acting as the face of your company, how your business is branded can have a significant effect on the success of a product or service.  There are countless elements that go into creating a logo and brand identity, from the fonts, to the colors, [...]]]></description>
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		<title>How to spend $3.5 Million in 30 Seconds</title>
		<link>http://blog.pixelsanddots.com/how-to-spend-3-5-million-in-30-seconds/</link>
		<comments>http://blog.pixelsanddots.com/how-to-spend-3-5-million-in-30-seconds/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 18:30:20 +0000</pubDate>
		<dc:creator>Jay McDonald</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://blog.pixelsanddots.com/?p=584</guid>
		<description><![CDATA[The NFL season is coming to an end and the biggest night on television will soon be upon us.  This legendary night means good food, friends, and the always hyped Super Bowl commercials that dominate conversations in classrooms and offices around the country.   Infamous for outrageously expensive advertising placements and extraordinary commercial productions, the idea [...]]]></description>
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		<title>Marketing Blunder for Coca-Cola</title>
		<link>http://blog.pixelsanddots.com/marketing-blunder-for-coca-cola/</link>
		<comments>http://blog.pixelsanddots.com/marketing-blunder-for-coca-cola/#comments</comments>
		<pubDate>Sun, 18 Dec 2011 20:55:59 +0000</pubDate>
		<dc:creator>Monte Davis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://blog.pixelsanddots.com/?p=552</guid>
		<description><![CDATA[It’s that time of year to stock up on the beloved Coca-Cola holiday cans.  A collection of all different varieties; from the polar bears to old Saint Nick tipping back a bottle of his favorite carbonated beverage, the purposefully designed cans have become an icon of the holiday season. This year, however, The Coca-Cola Company [...]]]></description>
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		<title>Selling the Brand Value</title>
		<link>http://blog.pixelsanddots.com/selling-the-brand-value/</link>
		<comments>http://blog.pixelsanddots.com/selling-the-brand-value/#comments</comments>
		<pubDate>Sat, 03 Dec 2011 01:43:50 +0000</pubDate>
		<dc:creator>Jay McDonald</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Strategy]]></category>

		<guid isPermaLink="false">http://blog.pixelsanddots.com/?p=544</guid>
		<description><![CDATA[What makes a consumer spend 50 thousand dollars on a Mercedes when they can spend half that and get the same technology and luxuries out of a Hyundai?  What makes a family on a budget spend $10 paper towels when they can spend less than half on the store brand? Although selling your product to [...]]]></description>
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		<title>The Cost of Re-Branding</title>
		<link>http://blog.pixelsanddots.com/the-cost-of-re-branding/</link>
		<comments>http://blog.pixelsanddots.com/the-cost-of-re-branding/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 14:40:22 +0000</pubDate>
		<dc:creator>Jay McDonald</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://blog.pixelsanddots.com/?p=507</guid>
		<description><![CDATA[As most people have experienced through an overexposure to television, radio, and Internet marketing, ongoing campaigns can become stale in our minds quickly.  Companies spend millions upon millions of dollars in search of the next hit branding strategy, only for customers to become uninterested within a matter of weeks.  What are the advertising experts left [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Advertising that Speaks for Itself</title>
		<link>http://blog.pixelsanddots.com/advertising-that-speaks-for-itself/</link>
		<comments>http://blog.pixelsanddots.com/advertising-that-speaks-for-itself/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 21:04:11 +0000</pubDate>
		<dc:creator>Jay McDonald</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[package design]]></category>

		<guid isPermaLink="false">http://blog.pixelsanddots.com/?p=499</guid>
		<description><![CDATA[If you haven’t noticed, the holidays have come early this year.  From malls across the country to commercials flooding our television screens, the seasonal décor and holiday advertisements are in full effect.  In fact, I even noticed holiday shopping commercials airing in the weeks prior to Halloween! So what does this all mean? It’s that [...]]]></description>
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		<title>Building brand identity</title>
		<link>http://blog.pixelsanddots.com/building-brand-identity/</link>
		<comments>http://blog.pixelsanddots.com/building-brand-identity/#comments</comments>
		<pubDate>Sat, 29 Oct 2011 14:30:28 +0000</pubDate>
		<dc:creator>Jay McDonald</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[package design]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://blog.pixelsanddots.com/?p=493</guid>
		<description><![CDATA[When it comes to building your brand identity, your customers care about much more than just the numbers.  Yes, of course the success and stability of your company are important, but customers want to feel that they can trust on your brand and that they matter. The key is building the brand image into the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Why Must I Blog?</title>
		<link>http://blog.pixelsanddots.com/why-must-i-blog/</link>
		<comments>http://blog.pixelsanddots.com/why-must-i-blog/#comments</comments>
		<pubDate>Sat, 29 Oct 2011 14:22:08 +0000</pubDate>
		<dc:creator>Jay McDonald</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://blog.pixelsanddots.com/?p=486</guid>
		<description><![CDATA[I was in the car driving home from work, listening to music and trying to unwind when the stoplight ahead turned yellow, and shortly after turned again to red.  Coasting in the midst of the overly congested five o’clock chaos, I came to a stop, leaving myself with an unexpected moment of down time before [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>What to Expect From Your Website</title>
		<link>http://blog.pixelsanddots.com/what-to-expect-from-your-website/</link>
		<comments>http://blog.pixelsanddots.com/what-to-expect-from-your-website/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 11:04:54 +0000</pubDate>
		<dc:creator>Jay McDonald</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[web design]]></category>

		<guid isPermaLink="false">http://blog.pixelsanddots.com/?p=475</guid>
		<description><![CDATA[When it comes to having a website designed for your company, there are a number of features that are always expected.  It needs to be visually appealing, functional, and informational, but most importantly it needs to be effective.  It is critical to be detail oriented when it comes to your company’s website, as this is [...]]]></description>
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