The NFL season is coming to an end and the biggest night on television will soon be upon us. This legendary night means good food, friends, and the always hyped Super Bowl commercials that dominate conversations in classrooms and offices … Read More
Posted in Advertising, Branding, Marketing Strategy
It’s that time of year to stock up on the beloved Coca-Cola holiday cans. A collection of all different varieties; from the polar bears to old Saint Nick tipping back a bottle of his favorite carbonated beverage, the purposefully designed … Read More
Posted in Advertising, Branding, Marketing Strategy
What makes a consumer spend 50 thousand dollars on a Mercedes when they can spend half that and get the same technology and luxuries out of a Hyundai? What makes a family on a budget spend $10 paper towels when … Read More
As most people have experienced through an overexposure to television, radio, and Internet marketing, ongoing campaigns can become stale in our minds quickly. Companies spend millions upon millions of dollars in search of the next hit branding strategy, only for … Read More
Posted in Advertising, Branding, Marketing Strategy, package design
If you haven’t noticed, the holidays have come early this year. From malls across the country to commercials flooding our television screens, the seasonal décor and holiday advertisements are in full effect. In fact, I even noticed holiday shopping commercials … Read More
When it comes to building your brand identity, your customers care about much more than just the numbers. Yes, of course the success and stability of your company are important, but customers want to feel that they can trust on … Read More
I was in the car driving home from work, listening to music and trying to unwind when the stoplight ahead turned yellow, and shortly after turned again to red. Coasting in the midst of the overly congested five o’clock chaos, … Read More
When it comes to having a website designed for your company, there are a number of features that are always expected. It needs to be visually appealing, functional, and informational, but most importantly it needs to be effective. It is … Read More
If you haven’t noticed, people in today’s society are experiencing a heavy dose of information overload on a regular basis. This can be attributed to our society’s short (or non-existent) attention span, but also can largely be blamed on the … Read More
Similar to computers, food, and people, marketing and branding campaigns have a life expectancy and eventually have to come to an end. This does not have to be a complete branding overhaul, however. It is critical that a company is … Read More
