Not necessarily.   Search engine marketing should be viewed the same as traditional marketing when it comes to measuring the success or failure of a campaign.  You should be looking at the quality of leads coming from the web, not the quantity.  The goal is to attract searchers who are genuinely interested in buying your products and/or services.

Some ways of measuring whether you are attracting the right market include:

1. Looking at your bounce rate.  If the majority of people are leaving your site shortly after they arrive then there could be a disconnect between you web site and your Search Engine Marketing.
2. Look at the amount of time that people are spending on your site and what pages they are visiting.
3. Set up goals and funnels on your Google Analytics and track goals met and more importantly analyze where you are losing people
4. Make changes and adjustments to your web site and your Search Engine Marketing.

This entry was posted on Friday, July 16th, 2010 at 5:28 pm and is filed under Search Engine Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.