It’s important to set up measureable goals to achieve with your social media campaign. You will need to decide on some objectives that are measurable, so that you will know if your campaign is successful or not.
Some examples of measurable objectives are:
- increase sales by $500,000 by the end of the current quarter
- increase the number of inbound links to your web site
- conduct pre/post awareness study
- track positive comments vs. negative comments and trend
- correlate trend studies to sales
Make sure your objectives are specific and measurable. Your objectives will serve as a map for your social media campaign. Numbers will put your social media campaigns on a metrics-oriented base that will be tied to your business objectives.