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How SOPA is Trying to Clean Up Piracy
November 19th, 2011 by Jay McDonald
Over the past several decades, the evolution of the Internet has spurred the dynamic growth of numerous industries, including social media, ecommerce shopping, search engines, etc. Along with access to these great new resources, a much more controversial and damaging industry was able to sneak through the cracks and take off. This would be the [...]
Living Up to the Brand
November 17th, 2011 by Jay McDonaldSix NBA Championships. Five NBA Most Valuable Player awards. 14 All-star Game selections. Ten NBA scoring titles. Two Slam Dunk Contest championships. Naismith Memorial Basketball Hall of Fame Inductee. One brand. I am talking about Michael Jordan, arguably the greatest basketball player to step foot on the hardwood. And as good as he was at [...]
A Key to Controlling your Company’s Image
November 17th, 2011 by Jay McDonaldHave you ever been scrutinized for something that was not your fault or out of your control? Even if you inadvertently made a mistake, how far should that scrutiny follow you? Well in today’s digital age, this insistent criticism (rightfully deserved or not) can linger and cause serious damage to your corporate image and success. [...]
The Cost of Re-Branding
November 17th, 2011 by Jay McDonaldAs most people have experienced through an overexposure to television, radio, and Internet marketing, ongoing campaigns can become stale in our minds quickly. Companies spend millions upon millions of dollars in search of the next hit branding strategy, only for customers to become uninterested within a matter of weeks. What are the advertising experts left [...]
Advertising that Speaks for Itself
November 11th, 2011 by Jay McDonaldIf you haven’t noticed, the holidays have come early this year. From malls across the country to commercials flooding our television screens, the seasonal décor and holiday advertisements are in full effect. In fact, I even noticed holiday shopping commercials airing in the weeks prior to Halloween! So what does this all mean? It’s that [...]
Building brand identity
October 29th, 2011 by Jay McDonaldWhen it comes to building your brand identity, your customers care about much more than just the numbers. Yes, of course the success and stability of your company are important, but customers want to feel that they can trust on your brand and that they matter. The key is building the brand image into the [...]
QR Codes – The Latest Method To Spread MalWare
October 29th, 2011 by Jay McDonaldWhat is QR Code? If you don’t know what one is by name, I bet you would recognize one if I put one in front of you. This newer form of technology has been a major innovation, and with the seemingly endless growth of smart phone use, QR (quick response) codes seem to have hung [...]
Why Must I Blog?
October 29th, 2011 by Jay McDonaldI was in the car driving home from work, listening to music and trying to unwind when the stoplight ahead turned yellow, and shortly after turned again to red. Coasting in the midst of the overly congested five o’clock chaos, I came to a stop, leaving myself with an unexpected moment of down time before [...]
What to Expect From Your Website
October 19th, 2011 by Jay McDonaldWhen it comes to having a website designed for your company, there are a number of features that are always expected. It needs to be visually appealing, functional, and informational, but most importantly it needs to be effective. It is critical to be detail oriented when it comes to your company’s website, as this is [...]