If you haven’t noticed, people in today’s society are experiencing a heavy dose of information overload on a regular basis. This can be attributed to our society’s short (or non-existent) attention span, but also can largely be blamed on the dramatic growth of mobile devices that maintain unlimited access to the World Wide Web. It [...]
Similar to computers, food, and people, marketing and branding campaigns have a life expectancy and eventually have to come to an end. This does not have to be a complete branding overhaul, however. It is critical that a company is able to stick to their core brand strategies and build upon them, rather than start [...]
When looking into purchasing a product or service, there is always one aspect of the supplier that is present before anything else. The logo. Whether a company is large or small, new, established, local or international; no matter the situation of the company, they all have one thing in common. This commonality is the presence [...]
The long awaited Facebook application for the iPad has finally been launched. The new mobile feature that has seen numerous leaks, rumors, and controversies over a period of several months is now available to be downloaded as a free application from the iOS App Store. What does this mean for businesses across the world? With [...]
With the introduction of the new networking platform titled the Google Plus Project, it appears that the search engine giant is becoming increasingly interested making their claim in the social media realm. As Google Plus continues to grow in popularity, it is critical that U.S. businesses are taking notice. Looking to take a stand [...]
Information on how to create an advertising strategy to target the best customers and to create a highly effective. Try asking yourself these four questions to help determine if your advertising plan is effective. Or give Pixels & Dots a call to work on a new advertising project.
A great ad will get your attention, provoking an emotional reaction. It will do this by either making the viewer smile, laugh, cry, or think. It will make a connection or an interaction with the viewer. If you are building a brand, use your advertising to make a consistent connection with your viewers. Use the [...]
Information on branding your business through Youtube by using viral and SEO techniques to gain views.
Entrepreneurs looking to start up a new business online or offline can use this online advertising technique to their advantage. This online advertising research technique that I will briefly explain can also be used for existing companies big and small to collect valuable data.
First you will need to choose your benefit It’s important to focus on the one most important benefit. You will only have a few seconds to get your message across and it’s hard enough to clearly communicate one benefit and two benefits will only weaken your advertising message. Know who your target audience is Determine [...]
