October 29, 2011

QR Codes – The Latest Method To Spread MalWare

What is QR Code?  If you don’t know what one is by name, I bet you would recognize one if I put one in front of you.  This newer form of technology has been a major innovation, and with the … Read More

Why Must I Blog?

I was in the car driving home from work, listening to music and trying to unwind when the stoplight ahead turned yellow, and shortly after turned again to red.  Coasting in the midst of the overly congested five o’clock chaos, … Read More

October 19, 2011

What to Expect From Your Website

When it comes to having a website designed for your company, there are a number of features that are always expected.  It needs to be visually appealing, functional, and informational, but most importantly it needs to be effective.  It is … Read More

Mobile Devices Limit Advertising Strength

If you haven’t noticed, people in today’s society are experiencing a heavy dose of information overload on a regular basis.  This can be attributed to our society’s short (or non-existent) attention span, but also can largely be blamed on the … Read More

October 13, 2011

Branding Strategies – Built to Last

Similar to computers, food, and people, marketing and branding campaigns have a life expectancy and eventually have to come to an end.  This does not have to be a complete branding overhaul, however.  It is critical that a company is … Read More

What Does Your Logo Say About You?

When looking into purchasing a product or service, there is always one aspect of the supplier that is present before anything else.  The logo.  Whether a company is large or small, new, established, local or international; no matter the situation … Read More

October 11, 2011

Facebook Gets Even More Social

The long awaited Facebook application for the iPad has finally been launched.  The new mobile feature that has seen numerous leaks, rumors, and controversies over a period of several months is now available to be downloaded as a free application … Read More

Posted in Social Networking

October 10, 2011

Social Networking and Google

 With the introduction of the new networking platform titled the Google Plus Project, it appears that the search engine giant is becoming increasingly interested making their claim in the social media realm. As Google Plus continues to grow in … Read More

July 1, 2011

How to create an advertising strategy

Information on how to create an advertising strategy to target the best customers and to create a highly effective. Try asking yourself these four questions to help determine if your advertising plan is effective. Or give Pixels & Dots a call to work on a new advertising project. Read More

Posted in Advertising, Branding

May 27, 2011

The difference between good advertising and a great advertising

A great ad will get your attention, provoking an emotional reaction.  It will do this by either making the viewer smile, laugh, cry, or think.  It will make a connection or an interaction with the viewer.  If you are building … Read More