Ever since search engines like Google implemented the NoFollow attribute to links and stopped passing link juice to any link that had it, people have thought Social media was a waste of time. This is because the majority of social media sites started placing NoFollow tags on all links that people submitted to help cut down on spam.
But social media is still effective when you do it right. You have to remember that social media is a marketing strategy to begin with and not strictly for increasing search engine optimization rankings. But it can be used to boost your SEO efforts also.
One of the best SEO strategies is when people naturally link to your website so you gain authority in the search engines algorithms. Search engines love this kind of linking because it’s a true signal that your site is what people want to look at. Remember, the search engine’s goal is to show results on their website that are high quality to please their customers that use it. If a search engine starts displaying poor websites in their listings, then that search engine might die off.
So how do you get people to link to your site? The key is to write good quality content and build an audience. Then people will start to link to your site as a great resource on that topic. But in order for people to link to you, there needs to be people reading your content from the start. If you have no traffic going to your site, then this strategy won’t work.
What’s the solution?
One solution is to buy traffic through advertisements but this doesn’t create the best relationship with your audience. The other method is to use the power of social media. Social media is free and you can reach a lot of like-minded people throughout the world, even if you have a small niche business.
While you are creating great content on your site, you should also be submitting your pages to social media sites and interacting with people. This will build relationships and will allow you to connect with other blog or website owners. Since blog owners and website owners are online, they usually will be easy to connect with on social media.
This should help you see the power of social media. By creating great link-bait content and making it noticeable in all the right places. An easy way to create great updated content is to write on a blog. We can create a branded blog design for your current site to help you to get started. Call us at 513-651-9322 or email us at info@pixelsanddots.com to find out more.